CallSource^® Aim Higher

February 3 2012

CallSource® Division Acquired by Multifamily Technology Pioneer

Company relocation to Arizona will include the creation of 40 jobs

SCOTTSDALE, Ariz. (February 3, 2012) – Multifamily technology entrepreneur, Mike Mueller, has acquired CallSource Inc.’s multifamily vertical and plans to relocate the company’s operations to Scottsdale.

Terms of the deal, which closed Tuesday, were not disclosed. Mueller said the acquisition positions CallSource Multifamily for its next phase of innovation and growth which includes the subsequent move to Scottsdale and the creation of 40 local jobs.

Westlake Village, Calif.-based CallSource Multifamily provides key strategic services to enhance an apartment community’s ability to track marketing spend, increase lead conversion rates and improve employee performance. Its unique services allow(s) apartment owners to direct their marketing and employee dollars for maximum return. Powering these services is a technology platform that tracks more than 11 million calls and monitors those calls for optimal leasing opportunities and prospects.

“CallSource Multifamily has a great reputation within the industry and we know that clients will be delighted by the seamless transition as well as the additional innovative offerings that will be rolled out in the future,” said Mueller, who has a long and distinguished career in the multifamily industry. Mueller was one of the first people to visualize how the Internet could change the way owners and managers market apartments and recently sold, VaultWare™, the industry’s first online apartment reservation system, to MRI Software.

“The CallSource Multifamily business aligns perfectly to my history of innovating consumer-centric marketing and leasing solutions,” added Mueller, who will serve as president and CEO of the company.

Jerry Feldman, Chief Executive Officer of CallSource, commented, “CallSource has been serving the multifamily industry for 21 years. And I have known Mike for 15 of those years. I am excited to have him and our multifamily team take our products and services to the next level.”

Joining Mueller will be Mark Sadosky, chief sales and marketing officer; Len Ksobiech, chief financial and operating officer; Doug Chasick, chief learning officer, as well an experienced team of CallSource Multifamily management and personnel.

MEDIA CONTACT

The Lavidge Company

480.998.2600

Greg Sexton ext. 555

gsexton@lavidge.com

March 9 2011

CallSource Launches New Online University for National Apartment Association (NAA), and All Affiliated Apartment Associations

CallSource Launches New Online University for National Apartment Association (NAA), and All Affiliated Apartment Associations

Westlake Village, CA March 1, 2011 - After more than a year and a half of development and field testing with the NAA and eighteen affiliated associations, CallSource today released a learning management system (LMS) known as The Online University. CallSource will host The Online University for the National Apartment Association Education Institute (NAAEI), the NAA, and all affiliated associations.

Designed by CallSource, The Online University delivers outstanding e-learning content to multifamily housing professionals employed by members of the 170 apartment associations affiliated with the NAA. The University offers skill and compliance training developed by CallSource and the National Apartment Association Education Institute - and can also play SCORM-compliant content from the affiliated associations, or any other source.

The Online University will enhance the ability of the NAA and affiliated associations to efficiently educate the employees of the management companies and owners that comprise their membership - and to track their course completions, designations, and certifications within the industry. At the same time, the Online University’s e-commerce feature will help the associations enhance training revenues.  

In addition to the 18 associations involved in the beta test, another 47 apartment associations are already in the process of launching the Online University for their members. While all associations affiliated with the NAA are strongly encouraged to subscribe, only associations affiliated with the NAA may utilize the Online University. Interested associations can contract directly with CallSource.

About the National Apartment Association Education Institute The National Apartment Association Education Institute is the education arm of the National Apartment Association. The mission of the NAAEI is to provide broad-based education, training and recruitment programs that attract, nurture and retain high-quality professionals and develop tomorrow's apartment industry leaders.

March 9 2011

CallSource Receives Multiple Industry Awards Including “Associate Company of the Year”

CallSource®, the leader in performance management and employee training, business analytics and marketing solutions has been recognized as the Associate Company of the Year at Southeast Florida Apartment Association’s annual “Circle of Excellence Awards” event. The Association also named CallSource multifamily representative, Sherrie Franklin, both the Volunteer of the Year and Associate Executive of the Year.

“During the evening I had the opportunity to speak with executives from SEFAA, Greystar, Cornerstone, ZRS, and many other property management companies,” said Mark Sadosky, president multifamily at CallSource. “Each of them expressed their appreciation for everything that Sherrie and CallSource have done to further education and employee performance initiatives throughout SEFAA’s membership. What an absolute privilege it is to have someone like Sherrie represent our company.”

The South East Florida Apartment Association (SEFAA) is a non-profit trade association representing developers, owners, managers and suppliers of apartment communities throughout South Florida, including Palm Beach, Broward, Dade and Monroe Counties. The association provides the apartment with quality education, career advancement, legislative support, timely information, professional networking, volunteer leadership development and participation in the state and national associations. 

In addition, the Apartment Association of Metro Denver recognized CallSource’s Lena LeVasseur as their Person of the Month for September. Lena, CallSource’s Director of Client Training Services, serves on the Education Advisory Council bringing CallSource’s online classes to the association’s members.

“Lena is another excellent example of the commitment our team has made to improving the performance of the industry,” stated Sadosky.

December 1 2010

CallSource Delivers Custom LMS to NAAEI and NAA Affiliated Associations

Westlake Village, Calif. - December 1, 2010 - CallSource(®), celebrating its 20th year as the industry leader in call tracking and recording, performance analytics, sales and management training - today announced that they have entered into an exclusive partnership with the National Apartment Association Education Institute (NAAEI) to deliver a custom Learning Management System (LMS) known as the "NAAEI Online University," to be utilized by the National Apartment Association and its affiliated state and local associations and their members (apartment owners and management companies) throughout the United States.

"The National Apartment Association Education Institute sought to improve communications with and provide additional value to its affiliated, local and state apartment associations around the country. After reviewing proposals from various educational and technology companies, the NAAEI selected CallSource to design a custom learning management platform for the NAAEI and its state and local apartment associations," said Maureen Lambe,CAE, NAAEI Executive Vice President.

CallSource and the NAAEI are committed to improving the training experience for the members of all NAAaffiliates. The LMS makes online education accessible 24/7/365. It can deliver course and seminar content from CallSource, the NAAEI, and any of the affiliated apartment associations.

Online learning significantly reduces the cost of education without reducing effectiveness and increases accessibility for members who find it difficult to attend in-person training. This highly-affordable system provides an easy-to-use, graphical interface that delivers eLearning content from numerous sources. It will give local and state apartment associations an option to license or otherwise share content with one another. The LMS can register and track classroom training, in addition to eLearning.

"And because our solution establishes a baseline and then continuously measures employee performance, managers can finally know exactly how effective their training has been and can quickly reinforce where it's needed most. This is an invaluable management tool," states Elliot Leiboff, CallSource's Chief Strategy Officer.

The NAAEI's Online University is an easy-to-use, SCORM-compliant Learning Management System that is accessible from and branded to match affiliates' websites and is tailored to fit all requirements for training and education.

About the National Apartment Association Education Institute
The National Apartment Association Education Institute is the education arm of the National Apartment Association. The mission of the NAAEI is to provide broad-based education, training and recruitment programs that attract, nurture and retain high-quality professionals and develop tomorrow's apartment industry leaders.

August 13 2010

Second Quarter, 2010 Multifamily Industry Report Card Now Available at CallSource®

Second Quarter, 2010 Multifamily Industry Report Card Now Available at CallSource®

Westlake Village, Calif. - August 13^th, 2010 -  CallSource®, the leader in call tracking and recording, performance analytics, sales and management training, today announced the availability of its Q2, 2010 Telephone Performance Analysis (TPA) Industry Report Card.

Published quarterly, the Industry Report Card is designed to provide an objective report on how effectively leasing professionals across the industry are answering telephone leads.  The findings in the current issue are based on the review of 81,800 calls spanning 1,436 communities nationwide.  Each call is reviewed using a survey of best practices created by industry professionals with a combined total of more than 150 years experience in successful ownership, management, and operation of apartment communities.

Among the survey findings:

• Only 36% of reviewed calls from qualified apartment seekers were converted to appointments.
• 2,623 appointment-setting opportunities were missed.
• 656 fewer leases were written as a result.
• Total lease revenue lost by these communities: $7,742*

*Total lost revenue based on industry averages.

"This report reflects the ongoing trend of revenue losses that continue to impact the multifamily industry," states Jerry Feldman, CallSource CEO.  "This erosion in revenues is directly connected to an industry-wide problem among leasing professionals - the lack of the skills necessary to set a higher percentage of appointments and close a higher percentage of leases."

CallSource's Industry Report Card (IRC) is published quarterly and available free of charge.  For a complete copy of the Q2, 2010 IRC, or for past issues, contact a CallSource advisor at (800) 500-4433 or, visit http://www.callsource.com/research-reports/.